In order to properly illuminate jewelry, choosing the correct color light is critical. Unlike standard Halogen or Fluorescent bulbs which produce one consistent color, many lower quality LED lights have a range of color temperatures (Kelvin) which results in an inconsistent light pattern. Lower quality LED lights also suffer from color shifting over time resulting in a pure white LED beginning to produce a blue/green color. Our LED lights are high quality and provide consistent, beautiful light from the first day you turn them on.